Kerala Tourism presents a set of evocative films inspired by true stories that reflect the new possibilities Responsible Tourism initiatives are opening up in Kerala. The films are part of Kerala’s Responsible Tourism campaign recently launched by UNTWO Secretary General Mr. Taleb Rafai at the World Travel Mart in London. To be released in Kerala, the films evoke pride in the culture and traditions of our land, create awareness about preserving our priceless ways of life and celebrate the new possibilities and journeys that Responsible tourism opens up in the villages of our State. The theme of the campaign puts it succinctly: ‘When the World comes to Kerala, New Worlds Open up’. The films were conceived and scripted by Stark Communications and produced by Kerala Institute of Travel and Tourism Studies (KITTS) for Kerala Tourism.